Up to two years after acquiring Periscope, the woking platform is finally making popular an recognized part of its application. Twitter was updated Friday with the ability to commence a live put out directly from the iphone app without opening Periscope.
"Live" will now appear as an alternative alongside photography and video from your camera roll when you post a fresh tweet. Selecting live will get started a new Periscope stream just as it does in the app. And streams began on Twitter will be obvious within the Periscope software as usual.
This kind of may seem to be redundant to some (Periscope has recently been closely tied to Tweets for months), but the company says it will help encourage users to share more on-the-fly live video.
Whereas Periscope as a standalone software may be seen as wedding caterers to niche communities or "influencers, " having live streaming baked right into Twitter makes it considerably more accessible for the average Twitter user who might not exactly have Periscope app.
"What this integration allows is so that you can leverage the audience you have on Forums. For a lot of folks, who haven't used you a chance to build their audience chart on Periscope, but have spent years investing in their audience graph on Twitter, this permits them to leverage all of their followers on Twitter without having to make a new graph, " Sara Haider, senior manager society executive at Twitter tells.
Adding live streaming to Twitter's software has other advantages as well: it suits nicely with the industry’s video-first strategy and the positioning as the cultural network where news happens.
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